Veronica Perez - TheFirm

The Firm


IN A FIELD WHERE RELATIONSHIPS MATTER, OUR COMMITMENT TO OUR CLIENTS IS PARAMOUNT. As one of the leading public affairs firms in Los Angeles, our woman and Latino-owned business is built on the foundation of comprehensive and personal service provided by senior professionals. VPA operates as a complete team – when a client hires us, they engage all the resources of our entire firm, rather than a single individual. Clients benefit from our experience, background, and relationships, and our collective ability to create and execute a strategy for success. 

We value our reputation and that of our clients, and place a premium on long-term relationships. Our clients are our partners, and we are proud of our high ethical standards, reputation, and track record of success. We strive to be both trusted advisors and effective advocates, and believe in a disciplined process, consistent communication, accountability, and success.

Our offices are located in Downtown Los Angeles, only minutes away from City Hall and the County’s Hall of Administration. Even in this era of instant electronic communication, there remains no substitute for being in the corridors of power each day, working with elected officials and their staff.


VPA is certified as an Airport Concession Disadvantaged Business Enterprise (ACDBE) and Disadvantaged Business Enterprise (DBE) with the California Unified Certification Program through the City of Los Angeles. The following are our certified areas of expertise:


  • Public Relations Agencies
  • Marketing Research & Public Opinion Polling
  • Other Management Consulting Services
  • Administrative Management and General Management Consulting Services
  • Marketing Consulting Services